This Tip series started with the outline of the three goals of a successful marketing plan: Keep, Create and Repeat. Please refer back to previous Tips. We will continue with - Keep, letters (direct mail).
Typing the recipient's name and address on the envelope (as opposed to using mailing labels) is very effective in maintaining a personal touch. Here again, many word processing programs are capable of printing envelopes on a printer using the "mail merge" function.
Addressing your letters by hand is the ultimate personal touch and helps to stimulate curiosity about what is inside. You might consider this approach for smaller mailings.
Whenever possible, use "real postage stamps" rather than having the mail metered. Having a stamp helps to distinguish your letter from "metered mail." This can work to your advantage because many people often associate "metered mail" with junk mail, solicitations, or in some cases, bills. The post office has a large selection of "commemorative stamps." Most of the commemorative stamps are colorful, attractive and interesting. Using an interesting commemorative stamp can add a bit of color and will often help draw attention to your letter and gives it a more personal touch.
You should also take a minute and look at all of the programs we offer to help you succeed in the Cash Flow Business. You can see them all here:
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